ABOUT US

Welcome to Araucaria Seedlings Tagaytay!

Located in the cool, fertile highlands of Tagaytay, our garden specializes in nurturing Araucaria seedlings with patience and care. Each plant grows naturally in rich soil and fresh air, developing strong roots and vibrant foliage.

Our mission is to provide plant lovers with fresh, strong, and beautiful Araucaria seedlings—perfect for home gardens, landscaping, and gifting.

We are passionate about sharing the beauty and benefits of Araucaria with every customer.

Our journey with Araucaria began in the 1990s, when my eldest brother sibling and a few of his co-workers discovered that the fallen fruits scattered across a backyard were not just debris—they were seeds waiting to be brought to life. For days, he swept them away without a second thought. But one afternoon, he noticed a fruit he had missed—now sprouting its first tender root.

That tiny sprout changed everything.

Curious and hopeful, he planted a few seeds. With steady patience, he watched them wake from the soil: roots forming, needle-like leaves unfolding, soft green shoots stretching toward the sun. What once was swept away became something cherished. Soon, those seedlings grew taller, stronger, and more beautiful—until someone asked if they could buy a few.

From that simple moment, an idea bloomed.

More people began seeking these lovely plants—gardeners, landscapers, companies, villages, and plant enthusiasts who saw their elegance in gardens and landscapes. By the early 2000s, Araucaria became highly in demand, especially when the municipality of Tagaytay and nearby towns launched landscaping projects. Even students buying plants for school “plant-a-tree” programs came to us.

Our small family planting tradition slowly grew into a shared livelihood. Even our relatives in our little hometown village joined in—they planted seedlings in their own backyards, tended them with care, and sold them in their communities. Some parents were even able to support their children’s schooling, helping them finish their education through the income earned from Araucaria.

One story our family will never forget happened to my father, (In his 70's that time). One day in Tagaytay, a priest saw him gathering fallen Araucaria fruits on the ground and asked, “What is it that you’re picking up?”

My father smiled and answered, “I’m picking up money.”

The priest was touched. He later shared this story in his Sunday homily, reflecting on how something as simple as a fallen seed—something others overlooked—became a blessing and a source of livelihood for many. Because truly, my father wasn’t just picking up seeds; he was picking up hope, opportunity, and the life that those seeds brought our family.

As years passed, more people learned to grow Araucaria, and sales naturally slowed. But during the pandemic, the plant world awakened again. Gardening became a comfort, a peaceful escape, and Araucaria became sought-after once more. Online selling surged, connecting plant lovers everywhere despite restrictions.

And today, our Araucaria story continues. We sell through online platforms, direct orders, and nationwide delivery via LBC, J&T Express, Lalamove, and Drop & Go.

From one forgotten seed in the 90s…
To a family working together…
To helping children finish school…
To becoming part of countless gardens across the country—

This is our story. Rooted in patience. Grown with love. Shared with every home that welcomes an Araucaria.

From that single forgotten seed in the 90s to the thousands of Araucaria seedlings we nurture today, our mission remains the same: to grow with love, to share with sincerity, and to bring the beauty of Araucaria to every home, garden, and landscape in the Philippines.

We continue to serve plant enthusiasts through online selling, direct orders, and nationwide delivery—ensuring each plant reaches you healthy, cared for, and grown with the same dedication that began our story decades ago.

Thank you for being a part of our journey.

With every Araucaria you bring home, you carry a piece of our family’s history, passion, and heart.